Deena M. Amato-Mccoy

Deena M. Amato-McCoy is a New York-based freelance journalist who covers retail technology.

Recent Articles

Eye in the Sky
Web-based camera platform keeps Sephora’s build-outs on track
Let the Music – and Video – Play
Eddie Bauer uses both to boost awareness of expedition brand
Setting the Stage
Mobile apps create in-store opportunities for customer engagement
Choosing Favorites
Keys to Success
The Favorite 50
Little has changed at the top, but specialty online retailers are making their presence felt
Photos in a Snap
Centralized product image management system boosts e-retailers’ efficiency
The Favorite 50
Little has changed at the top, but specialty online retailers are making their presence felt
Drawing Attention
Increasingly, retailers see the benefits of digital displays
New Generation of Loyalty
Smartphone app revitalizes Pasta Pomodoro’s program