Alphabetically Speaking . . .

From Mar 2010 | By Susan Reda | Tags: STORES Magazine, Trends

Remember when nearly every child’s first book read “‘A’ is for apple, ‘B’ is for ball”? For today’s Internet generation, it’s a whole new alphabet.

If you go to Google’s home page or browser toolbar and type a single letter into the search box, the engine will drop down a list of suggestions. As it turns out, “A” is now for Amazon and “B” is for Best Buy.

During a recent search of the 26 letters in the alphabet, retail companies had the distinction of being the first suggestion for 11 of them (note to No. 2 Zappos: surely you can surpass Zillow).

Who else snagged first-letter honors?

A - Amazon
B - Best Buy
C - Craigslist
D - Dictionary.com
E - eBay
F - Facebook
G - Gmail
H - Hotmail
I - IMBD
J - J.C.Penney
K - Kohl’s
L - Lowe’s
M - MySpace
N - Netflix
O - Office Depot
P - Pandora
Q - QVC
R - Realtor.com
S - Southwest Airlines
T- Target
U - USPS
V - Verizon Wireless
W - Wal-Mart
X - Xbox
Y - YouTube
Z - Zillow

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Alphabetically Speaking . . .

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