In Support of the “Bro”

Turns out that kooky Kramer may have been on to something.

Man-bras have emerged as a fashion trend among Japanese and Chinese men. In fact, Shanghai Daily recently reported that China's largest online retailer, Taobao, is selling out of the items in just days.

Taobao is offering more than 160 varieties of "brossieres" ranging in price from $2 to $44 and available in a variety of sizes and colors. Jin Huashi, a Shanghai-based online seller of male bras, says he began importing the products from Japan and selling them via Taobao.com after the first batch of 50 sold out in three days. "I thought this new idea might not be accepted by Chinese people, who are generally conservative, but I was wrong," he says.

Specifically manufactured for and marketed to men, these bras are reportedly being purchased by cross dressers, overweight men seeking a little support for their "moobs" and slightly-built men looking for a little enhancement.