Trends

Think Mother’s Day …

From Apr 2010 | By Susan Reda | Tags: Trends

BathBodyCardsSm.jpg
When it comes to the gift cards that consumers want to receive, Bath and Body Works narrowly edges out Red Lobster and iTunes.

The findings, part of the Gift Card Performance Index released by independent research and advisory group Global Prepaid Exchange, are based on a representative sample of more than 2,300 American adults.

The survey assessed levels of performance for gift cards received this past holiday season. List leaders had very high levels of satisfaction, typically resulting from an interaction between the store’s brand and the gift giver’s perception of what the recipient preferred. In addition, the most desired gift cards were also the ones recipients were most likely to recommend to others.

The top 10 were:
     Bath & Body Works
     Red Lobster
     iTunes
     Amazon
     Nordstrom
     T.G.I. Friday’s
     Lowes
     Walgreens
     Olive Garden
     (tie)The Home Depot, Outback Steak House

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