Fan-tastic approaches

Pink By Victoria’s Secret
An early Facebook entrant, the Pink page includes plenty of bells and whistles. Among them are videos, including one showcasing the new collegiate collection. Users can find out how to get a gift with purchase and they can download Pink wallpaper for their cell phones. Fans have uploaded their own videos, too. There’s a place to sign up for the latest news, including first notice of upcoming sales, promotions and events, and there is a way to add a Pink widget to your PC.
Fans: 477,178 ... and counting

Ticketmaster
Music, entertainment and sports are perfect for social networking, and Ticketmaster is seizing the opportunity to connect with Facebook users. Through a series of tabs, it’s easy to check out hot music tours and other events. While there, users can enter a contest to win a guitar or other prizes.

Light on funds? The Ticketmaster fan page provides video snippets. Looking to impress friends with your knowledge of what’s going on? It provides Live Daily Music News. Users can’t actually buy tickets from the Ticketmaster page, but with just one click, they’re linked to Ticketmaster.com.

Fans: 64,755 ... and counting

Target
Timely and directed, Target’s fan page currently is geared toward back-to-school — especially for the college-bound set. While other retailers closely link actions on their fan pages back to their websites, clicking around Target’s fan page is entertaining and informative. Click and watch roommates blend their dorm styles using Target products, or a video of designer Sami Hayek discussing his philosophy on color.

There are mini-feeds and discussion boards and wall after wall of Target fans professing their affection for the store. One amusing discussion revolves around odd comments made by shoppers.

Fans: 67,003 ... and counting

Wawa
The Wawa fan page is all about adulation. A while back the company provided information about its Hoagiefest, but it’s WaWa’s adoring fans who bring this page to life. There are some 1,300 plus “wall” posts, and one after another sing the praises of the c-store chain. “I think I live at WaWa ...” writes one fan. “Every time I go home to Jersey, I head for the closest WaWa before I even unpack,” adds another. There’s even a string of messages about folks petitioning the retailer’s executives to open in states currently outside of their trading area.

The opportunity to network with these devotees seems to be knocking ... is anyone at WaWa answering?

Fans: 44,481 … and counting

Urbanoutfitters.Uk
Working the fashion angle with Urban Outfitters enthusiasts, this fan page uses every opportunity to show merchandise and push product. There are chances to win tickets to local events, an announcement about an in-store meet-and-greet — even a link to find out about working for Urban Outfitters. Users can sign up for the company mailing list and a chance to “be in the know.”

Still, it’s the products that sing here; there are photos galore and one click links the user to the retailer’s website. A handbag promotion provides details on the “picks” for fall; rumor has it that the company has used its Facebook page to get devoted fans to weigh in on certain styles.

Fans: 29,414 … and counting