Brand Prize

From Feb 2010 | By Susan Reda | Tags: Executive Suite, Merchandising

Respondents were asked to write in the brand name of the product they purchased most often in each of these categories.

Dish Detergent
Dawn 32%
Palmolive 10%
Ajax 4%

Paper Towels
Bounty 27%
Store brand/generic 9%
Brawny 7%

Fabric Softener
Downy 18%
Bounce 9%
Snuggle 8%

Laundry Detergent
Tide 26%
All 7%
Gain 5%

Facial Tissue
Kleenex 30%
Puffs 12%
Store brand/generic 5%

Toilet Tissue
Charmin 22%
Scott 10%
Angel Soft 7%

Toothpaste
Crest 27%
Colgate 24%
Aquafresh 4%

Bath Soap
Dove 16%
Dial 9%
Irish Spring 7%

Bottled Water/Flavored Water
Dasani 6%
Aquafina 5%
Poland Spring 3%

Carbonated Beverages/Soda Pop
Coca-Cola Classic 18%
Pepsi-Cola 13%
Diet Coke 5%

Breakfast Cereal
Kellogg’s 13%
Cheerios 12%
General Mills 3%

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