Top Retailers List

Alliance Welcome Letter

Hot 100 Retailers

From Aug 2008 | By David P. Schulz | Tags: Top Retailers List

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How does one obtain “hot” status in today’s generally lukewarm retail climate? Regardless of industry trends or performance, the answer to this question rarely changes: deliver relevant value to the customer.

In 2008, cautious consumers are defining value by dollars saved and gasoline economized. But that’s only one dimension of the value story. Consumers’ buying decisions are made in the context of their busy lives and personal priorities. More than ever before, retailers must make a customer connection.

At Alliance Data we help retailers to understand what matters to their customers and then to deliver that value. Our co-brand and private label credit card programs combined with customer analytics give retailers the power to target the right customer with the right message, at the right time.

The retailers on this year’s Hot 100 Retailers list have cracked the value code. Congratulations. You have set the pace in a challenging market by inspiring customers to patronize your brand. That’s inspiration to us all.

Sincerely,

Ivan Szeftel
President, Retail Services
Alliance Data

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