Submitted by Jeffrey (not verified) on Fri, 05/27/2011 - 18:46.
It's interesting to see the statistics behind the increase in men's shopping tendencies over the past ten years. Personally, I've noticed myself shopping a bit more in previous years, but I'm not sure if that's because my wardrobe was so behind the curve or that I have more disposable income. I think there is a conscious effort to target men and do so by portraying men in a positive light. One that embraces their positive attributes and focuses on them as sovereign entities and not part of a familial unit(husband, father, son).
I know that if I'm out shopping for suits or boardshorts, I prefer to think I'm purchasing these garments as a reflection of my own self desire not that which society or my wife dictates. Of course those influences have weight, it's just that I don't want to feel like I'm being swayed when shopping.
I'm guessing in a few years we will be talking about teenage girls or babies as the group retailers are targeting more fervently and men's fashion won't be as hot of a commodity. But right now, men seem to embrace the retailers current fixation on providing them with fashion options.
It's interesting to see the
It's interesting to see the statistics behind the increase in men's shopping tendencies over the past ten years. Personally, I've noticed myself shopping a bit more in previous years, but I'm not sure if that's because my wardrobe was so behind the curve or that I have more disposable income. I think there is a conscious effort to target men and do so by portraying men in a positive light. One that embraces their positive attributes and focuses on them as sovereign entities and not part of a familial unit(husband, father, son).
I know that if I'm out shopping for suits or boardshorts, I prefer to think I'm purchasing these garments as a reflection of my own self desire not that which society or my wife dictates. Of course those influences have weight, it's just that I don't want to feel like I'm being swayed when shopping.
I'm guessing in a few years we will be talking about teenage girls or babies as the group retailers are targeting more fervently and men's fashion won't be as hot of a commodity. But right now, men seem to embrace the retailers current fixation on providing them with fashion options.