Making the Leap into reCommerce
Trade-ins of used electronics could become a viable revenue stream for major retailers, and a firm that bills itself as the nation’s largest reCommerce company is working to make that happen.
Under the program established by trade-in and recycling firm Gazelle, merchants reward shoppers with gift cards when they turn in their used home electronics. What’s in it for retailers? ReCommerce has the potential to boost store traffic, accelerate sales, foster shopper loyalty and enhance merchants’ eco-friendly image, says CEO Israel Ganot.

