Marketing

In late May Apple launched the iPad in nine international markets — Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the U.K. – and is scheduled to release the devices in Austria, Belgium, Hong Kong, Ireland, Luxembourg, Mexico, the Netherlands, New Zealand and Singapore this month.

If you’re targeting engaged couples — and, more specifically, the female members of said couples — nothing earns branding points like a genuine love story.

That’s why Crate & Barrel and online lifestyle resource DailyCandy asked couples to tell their relationship stories in the Ultimate Wedding Contest. A public vote decided the finalists, and judges determined which couple received the grand prize of a $100,000 wedding designed by celebrity wedding planner Jo Gartin (there were more than $25,000 in consolation prizes, as well).

On the very January day the devastating earthquake struck Haiti, leaders of the Haitian Hemispheric Opportunity through Partnership Encouragement Act (HOPE) commission were in Washington, D.C., to discuss funding that would allow Haitian business leaders to attend and exhibit at the then-upcoming MAGIC Marketplace.

Plans were in the works for a presentation to be made to a group of sourcing executives in an effort to raise awareness that Haiti was open for business and that HOPE was advancing.

 
 
Thinking the idea “just makes sense,” trade show exhibit design firm MC2 is repurposing booth concepts into temporary retail space for use in vacant storefronts or within existing business.

The mobile retail solutions, called EcoFlex, are “an outgrowth of our desire and need to meet market demand for lightweight green products in the trade show and meeting industry,” says MC2 chief marketing officer Rob Murphy.