Suited for Sales
W hen the economy started tanking, JoS. A. Bank was poised to gain market share.
The affordable men’s clothing store offered suits and apparel that appealed to well-established professionals and recent graduates seeking interview suits. And while competitors were pulling back on advertising, JoS. A. Bank was purchasing broadcast spots vacated by bankrupt companies.
Before long, the 106-year-old company with more than 500 stores became a hot buy on NASDAQ; it saw profits increase 19.3 percent in the third quarter of 2011.

