Favorite 50 list

The Favorite 50

Little has changed at the top, but specialty online retailers are making their presence felt

From Sep 2011 | By Deena M. Amato-Mccoy | Tags: Cover Story, Favorite 50 list

Cover Story

Deena M. Amato-Mccoy

Little has changed at the top, but specialty online retailers are making their presence felt

E-commerce powerhouses Amazon.com, Walmart.com and eBay.com remain ensconced as the top e-retailers in the STORES Favorite 50, but specialty retailers are gaining notice by responding to the demands of their (mostly) younger customers.

Choosing Favorites

From Sep 2011 | By Deena M. Amato-Mccoy | Tags: Cover Story Sidebar, Favorite 50 list

Deena M. Amato-Mccoy

The Favorite 50 is a list of e-commerce websites ranked by the consumers who use them.

Worthington, Ohio-based BIGresearch asked two open-ended, write-in questions about online shopping of 8,379 adult consumers:
• What website do you shop most often for apparel items?

• What website do you shop most often for non-apparel items?

Keys to Success

From Sep 2011 | By Deena M. Amato-Mccoy | Tags: Cover Story Sidebar, Favorite 50 list

Deena M. Amato-Mccoy

Online retailers maintaining their positions on STORES’ Favorite 50 list year after year have done so through a successful balance of consistency and enhancement.

The top e-retailers keep excitement alive by providing value across consumers’ five specific pre-requisites: competitively priced merchandise; free shipping; a flexible returns policies; easy online navigation; and toll-free live customer service.