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Software Sourcebook » Strategic Information Tools » Demographic/Segmentation Marketing
Products in feature category Strategic Information Tools » Demographic/Segmentation Marketing
Bronto Software provides the leading marketing platform for retailers and other commerce-focused companies to drive revenue through email, mobile and social campaigns. Over 1000 organizations including Party City, Armani Exchange, Timex, Samsonite, and Trek Bikes rely on Bronto to increase revenue through interactive marketing. The company won the Stevie Award for Best Customer Service in 2009 and in 2010 and was named a CODiE Award Finalist for Best Marketing Solution in 2011. For more information, visit bronto.com.
Epicor Commerce features a full suite of e-commerce software solutions that deliver an intuitive e-commerce shopping environment for your consumers and provides you with the flexibility to design your site to support your unique requirements. Epicor Commerce helps streamline, optimize and maximize your business by automating everything from online marketing, promotions and customer service to back-office and shipping integration. The Epicor Commerce solution provides a comprehensive framework and toolset designed to easily and efficiently manage the day-to-day operations of running an e-commerce website enabling the site administrator to control users, products, orders, content and documents.
Epicor Retail Business Intelligence lets you selectively access the right retail data, then transform it into clear analyses that help you quickly understand what's happening and take action to improve performance - at the moment and over time. This advanced BI solution enables you to collect data from your Sales Audit, Merchandising and CRM solutions; analyze and report it in ways that reveal fresh insights; then make decisions quickly for fast results. With its powerful tools and broad range of functions, Business Intelligence gives you unprecedented control of your retail enterprise, better decision resources at all levels of management and a substantial advantage over your toughest business competition.
Epicor Retail CRM and CRM Services let you understand your customers in depth, closely align your marketing with their interests and needs, and deliver highly engaging, personalized service that will keep them coming back. CRM features rich, complementary tools that provide all your stores and sales channels with a single view of your customers, including multichannel purchase history for use in clienteling and suggestive selling, and let you easily generate lists of customers based on RFM measures, market basket analysis, capture and retention rates and other attributes. This enables you to effectively manage your customer touchpoints, target the right customers and identify incremental value from your marketing programs.
Magstar TOTAL Retail is a fully integrated enterprise management application which includes merchandising and financial management. Magstar TOTAL Retail has been specially developed for tier-two hard and soft line specialty retail chain operations. The solution includes comprehensive global supply chain, customer relationship management, analytics and financial management and is ideally suited to centrally manage multiple locations (stores and warehouses) with multiple channels of distribution for stores, warehouse/distribution and call centers. In addition, Magstar Inc. offers professional services — consulting, custom software development, systems hardware, and end-to-end project planning with integration to and from legacy systems, implementations and installations, education and training, full 24/7/365 facilities management, client support and service.
NCR Advanced Store is a complete point-of-sale solution that meets the diverse needs of progressive general merchandise retailers. With tools to customize the user interface and transaction flows to match a retailer's specific business processes and requirements, there is no need to change software code. All this without sacrificing the ability to implement new functionality and technologies in the future! • Full featured POS application • Superior pricing and promotion capabilities • Mobile retailing solutions • Enterprise returns and performance management systems • Multi-channel integration • Investment protection
The Tomax Retail.net solution is based on the Demand-Driven Retail Continuum, a concept that retailers should "connect the dots" across marketing and merchandising through store operations to achieve better business outcomes. This organic solution covers all aspects of retail processes, including demand forecasting, pre-season planning, inventory and price optimization, merchandise management, workforce management, store systems, point-of-sale, activity management, robust reporting, dashboards and business analytics. Seamlessly integrated to maximize results, yet delivered in a modular fashion to suit a retailer's specified business and IT objectives, Retail.net is based on a centrally managed, thin-client architecture providing real-time information across the enterprise.
SAS offers the only solutions available to retailers that automate key business processes with powerful analytics to provide a superior customer experience. SAS® Integrated Merchandise Planning provides an end-to-end planning suite for general merchandise and grocery products. Applications include demand forecasting, financial planning, assortment planning, allocation, space planning, automated planogramming and size optimization. SAS Revenue Optimization Suite helps retailers manage revenue and margin through the entire pricing life cycle with regular, promotion and markdown optimization applications. It combines advanced data management, forecasting and optimization capabilities within an easy-to-use interface that helps retailers automate and optimize pricing at the store/SKU level.
APT's Test and Learn Management System enables retailers to accurately understand the impact of new ideas and tailor them to maximize profits. The Test and Learn Management System answers three key questions: 1. Will a new idea or initiative work? 2. Will it work better with some stores, customers or employees than others? 3. Can it be modified for maximum impact? Leading retailers, including Lowe's, Staples, Victoria's Secret and Publix, among others, use Test and Learn to generate tens of millions of dollars in annual profit improvement in a variety of pricing, marketing, merchandising, operations and capital initiatives.
Virtual Premise, Inc. is a leading SaaS provider of real estate information management solutions for corporations, retailers, restaurants, landlords and commercial real estate service providers. With Virtual Premise, companies have a smart, easy way to collect, manage and report on complex real estate information from anywhere, at any time. Virtual Premise technology solutions include strategy and analytics, portfolio management, lease management, lease administration, project management, transaction management and document management. Virtual Premise also offers a wide range of supporting services to include lease abstracting, document management services, data validation, due diligence support and best practices consulting. In addition, the company is taking a thought leadership role in preparing its solution for the upcoming FASB lease accounting changes.