Building It Green
Green Retailing
When your customer base is defined by its love for the outdoors, conservation and green building practices are more than a trend — they’re a requirement. Gear retailer REI is practicing what it preaches by continuing to make its stores more eco-friendly and energy-efficient.
REI affirmed its commitment in October 2007 when it unveiled a redesigned store in Boulder, Colo., that served as a working laboratory to monitor and measure green building techniques. In late September, the company opened its second prototype store in Round Rock, Texas.
