Special Report

The Hot Sheet On Teens

From Jun 2008 | Tags: Marketing, Special Report

Executive Suite

Keeping tabs on teens is a tough job, but Anna D’Agrosa wouldn’t trade it. She and her team of trend spotters and researchers spend hundreds of hours each month observing and interacting with young people. In the course of a year, they interview some 3,000 young people using a variety of research tools in an effort to explore their values, aspirations, lifestyles, interests and purchase behavior. The Hot Sheet, a veritable bible for retailers who cater to this fickle demographic, is published bi-monthly.

Where Do Teens Shop?

From Jun 2008 | Tags: Marketing, Special Report

Executive Suite

The year was 1982. Michael J. Fox had just stepped into the role of Alex P. Keaton, and “Fast Times at Ridgemont High” provided an eye-opening look at high school life.

Determined to help retailers and marketers keep tabs on the emerging teen scene was a new company called Teenage Research Unlimited (TRU). The company’s vision back then — to provide an unparalleled expertise in the youth market — remains a guiding principle today.

Gas Prices Siphoning Off Sales?

From Jun 2008 | Tags: Marketing, Special Report

Executive Suite

Teens are intrinsically linked to driving. Though the age at which they can get behind the wheel varies by state, teens can’t wait to borrow the keys to the family car and head out on the road.

Yet with gas prices flirting with $4 per gallon in many parts of the country, there’s a good chance that parents won’t be so quick to sanction trips to the mall to “hang out.”

Taking on Teens

From Boppers to Shoppers Teens represent a lucrative – if hard-to-categorize – retail market

From Jun 2008 | By Susan Reda | Tags: Marketing, Special Report

Executive Suite

From Boppers to Shoppers Teens represent a lucrative – if hard-to-categorize – retail market

Teens love to create mashups. They cobble together text, graphics, audio, video and animation from various pre-existing sources to create digital media files that are uniquely their own.

Merchants that cater to teen shoppers are very familiar with the mashup concept – even if they’re not particularly adept at digital media. They’re constantly trying to piece together the assortments, looks and methods of delivery they believe will resonate with this demographic.

Epicor Letter

From Jun 2008 | By David Henning | Tags: Marketing, Special Report

Executive Suite

As one of the world’s leading providers of advanced software and services for apparel and specialty merchandisers, Epicor is very proud to sponsor this special STORES supplement on top teen retailers. We are equally proud to count many of the companies STORES has selected for this honor among our valued clients, and are pleased to support their success.