Social Media Solutions

In 2009, social media officially shed its “fad” tag. Facebook surpassed 350 million users worldwide, adding some 500,000 per day, and Twitter grew 1,300 percent.

Based on sheer numbers alone, both sites offer potential for businesses. But with roots in consumer-to-consumer connection, retailers have been challenged to find the right kinds of interaction. SocialGrub, a new social media marketing solution, intends to help retailers leverage the divide by building relationships with their fans, who, in turn, share that relationship with their social network.