Research

Keeping Score

Consumers say they are becoming more environmentally aware – and expect retailers to do the same

From Dec 2008 | By Karen M. Kroll | Tags: Research, Sustainability

Green Retailing

Consumers say they are becoming more environmentally aware – and expect retailers to do the same

Just how green are your customers? It appears they may be more interested in the environment than many retailers realize. That’s one of the conclusions of a recent study BIGresearch undertook in conjunction with the Boomer Project, an initiative of the Southeastern Institute of Research (SIR).

Déjà Vu in China?

Young consumers’ habits appear to mirror those of Americans a generation earlier

From Jan 2008 | By M.V. Greene | Tags: Marketing, Research

M.V. Greene

Young consumers’ habits appear to mirror those of Americans a generation earlier

America in the 1980s is often portrayed as the yuppified, “greed is good” decade. Yet, for all the narcissism it evokes, the decade brought vigor, optimism and enthusiasm to an increasingly prosperous Baby-Boom populace.

History does have a knack for repeating itself, and a sense of ’80s renewal is playing out today in what may be the world’s hottest economy – China. And U.S. retailers are well-positioned to benefit.