Merchandising Strategy

Quick-Trip Strategy, Long-Term Plan

Family Dollar grows by helping shoppers stretch food budgets

Executive Suite

Family Dollar grows by helping shoppers stretch food budgets

It’s a Thursday, and a single mother of two school-age children is in the throes of the early morning rush. As she packs lunches and sounds the “five minutes ’til we leave” warning, she takes stock of what’s left in the cabinet and refrigerator. Two slices of bread . . . maybe a cup of milk . . . a nearly empty jar of peanut butter. Pay day’s not until tomorrow, but she won’t make it on what she has left in the house.

Adept at squeezing every last penny, she stops off at the local Family Dollar store on the way

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