Green Isn’t Always Black or White
Not long ago, Ian Yolles addressed a group of fashion and design students in Los Angeles. Just to get them going, the vice president of brand communications for Nau, an outdoor clothing line, opened his talk with the question: “If I say ‘green apparel,’ what comes to mind?”
The responses — “Boring.” “Scratchy.” “Bland.” “Colorless.” — didn’t surprise him.
