Green Retailing

Green Isn’t Always Black or White

Retailers, manufacturers and consumers weigh benefits of environmentally friendly apparel

Executive Suite

Retailers, manufacturers and consumers weigh benefits of environmentally friendly apparel

Not long ago, Ian Yolles addressed a group of fashion and design students in Los Angeles. Just to get them going, the vice president of brand communications for Nau, an outdoor clothing line, opened his talk with the question: “If I say ‘green apparel,’ what comes to mind?”

The responses — “Boring.” “Scratchy.” “Bland.” “Colorless.” — didn’t surprise him.

Turning Green into Gold

Office Depot committed to buying, selling and being “green”

Len Lewis

Office Depot committed to buying, selling and being “green”

Being green is not always the most popular course of action. But it is becoming a key component of corporate social responsibility and the “new industrial revolution.” Those that make a real commitment to environmental awareness are finding that their efforts to do the right thing are turning green into gold.

Office Depot has spent the last six years on a holistic environmental journey driven by its corporate credo: Buy Green, Be Green, Sell Green.

Love of – and for – the Outdoors

Prototype store helps REI practice and preach sustainability

Craig Guillot

Prototype store helps REI practice and preach sustainability

With more talk of global warming, rising fuel and energy prices and an increasingly environmentally-aware marketplace, green building practices have become a hot topic among retailers.

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