First Look

Ready for Their Clothes Up

’Tweens can design their own looks at Fashionology LA

Executive Suite

’Tweens can design their own looks at Fashionology LA

Fashion-obsessed ’tweens now have a youth-friendly “atelier” in Beverly Hills where they can channel their inner Donna Karan.

Fashionology LA is the brainchild of Los Angeles power moms Elizabeth Wiatt and Jaime Tisch. Wiatt, an environmental activist and former fashion editor, and Tisch, the philanthropist wife of film and TV producer Steve Tisch, wanted to develop an interactive retail experience around the idea of sewing clothing with their young daughters.

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