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Other noteworthy developments in retail mobile marketing:

From Oct 2010 | By M.V. Greene | Tags: Executive Suite, Marketing

• A Kroger loyalty program allows its customers to convert rewards points into wireless airtime when purchasing groceries. Customers subscribing to monthly or pay-as-you-go plans receive 20 free minutes of wireless airtime for every $100 they spend in the store, receiving a text message about the reward each time a purchase is made. Kroger also has expanded a mobile coupon initiative with Cellfire that ties into its rewards card program, offering discounts on specific products.

• Target, which has been experimenting with mobile marketing since 2005, launched a scanable, opt-in mobile coupon program in March. It sends barcoded offers to customers’ phones that can be redeemed at POS in more than 1,750 stores nationwide.

• Best Buy is running a mobile marketing program that allows customers to access product information and ratings via their smartphones. Customers can have information downloaded directly to their phones via text by sending a message that includes a product number.

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