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November 2007
By Gus Downing
Gus Downing is CEO of Downing & Downing.
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The last few years have certainly
been filled with significant change for
all of us in the retail industry, and
especially for those in loss prevention.
Retail America has been forced to react
and respond to an over-stored,
understaffed and poor-performing retail
environment in the United States, and
the economic pressures facing all of us
continue to mount.
The final three months of 2007 may prove
to be the worst fourth quarter since the
early 1990s and, with only a handful of
retailers doing well, the industry as a
whole will be forced to react even more
aggressively in 2008. A number of the
darlings of the ’80s and ’90s appear to
be faltering and the feverish merger
activity of the last 10 years will
remain heated. |
These pressures have created an environment in
which the phrase “doing more with less” has
become a mandate for nearly every retailer. With
64 percent of all capital budgets being spent on
technology, the hunger and need for Retail
America to evolve its information management to
increase speed and performance will be
never-ending, and the human impact will be the
continued shrinking of the middle-management
ranks.
Increase in responsibility
Over the last two years alone we’ve seen a
significant increase – in some cases a doubling
– of store-count responsibilities for field LP
executives.
At first blush, this increase in store counts
would seem to have a negative impact on shrink;
in most cases, however, it has been successful
for a number of reasons:
Technology, which allows us to manage, audit and
respond to information and people faster and on
a larger scale.
The streamlining of LP job functions. Having
them focus on the core deliverables of safety,
theft and fraud and eliminating operational
responsibilities simplifies the function, speeds
up delivery and allows LP personnel to handle
more stores.
Technology (again) is reducing opportunities for
employee error, thereby reducing the need for
the training and auditing once provided by the
LP executive.
The trend toward increased store-count
responsibility has been paralleled by a general
transition of the majority of corporate LP
reporting structures from the financial side to
the operational side of the house. This change
has been significant and has evolved as a result
of technology and the absolute need to increase
speed of delivery.
Information is flowing faster, so reaction and
decision-making need to move at the same speed:
Reporting to the operator eliminates the
middleman and allows the LP executive to have a
greater, more immediate impact at the store
level.
Defining standards
Over the last 10 years we’ve seen a significant
increase in the number of retailers requiring
four-year degrees, which eliminates 80 percent
of the industry and has led to a number of
senior LP positions being filled by non-LP
executives.
And while the current effort to professionalize
our industry with a certification process has
value and will have a positive impact, it’s
ultimately up to the c-level executives to
define the standards and requirements for their
LP executives.
The question then becomes: “Will this
certification process be accepted as a standard
by the c-level executives over time, and what
value does it truly add to an individual
retailer or executive?”
Retail America will be facing some significant
challenges over the next few years, but the
ongoing changes have been, and will continue to
be, good for the LP segment of the industry:
they have refocused and streamlined us and
brought us back to basics so that we can
increase our performance in an age where speed
of delivery is what determines who survives.
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