2008
was a bad year for most retailers — and 2009
hasn’t exactly been great, either — yet there is
hope that the bottom has been reached and the
economy might show signs of real improvement
before the year is out.
Not that all retailers are in the same boat.
This is the time of the supercenter, the dollar
store, price-impact grocers and selected other
retailers with an off-price or deep discount
business model. Food retailing has been driving
the industry, along with merchants who say to
consumers, “Come pinch your pennies with us.”
A glance at the earnings column in this year's
edition of the STORES Top 100 Retailers chart
shows that a fair portion of the nation's
largest retail companies posted lower earnings
than in the previous fiscal year. Even those
with gains were largely limited to single-digit
increases, including mighty Wal-Mart (5.3
percent).
Like Wal-Mart, other names atop the Top 100
chart remain quite familiar: Kroger, Costco,
Home Depot and Target hold the next four
positions, though Home Depot dropped from the
runner-up spot a year ago.
Best Buy, the last national electronics retailer
left standing after Circuit City's demise,
wrested the 10th rung from another Twin
Cities-based retailer, SUPERVALU, which is still
digesting its 2006 acquisition of the Albertsons
supermarket operations.
The Top 100 companies are ranked by sales
volume, with this year's figures compiled by
London-based research firm Planet Retail. Some
sales totals are estimates, primarily for
closely held companies that don't make such
information public.
“People still have to eat” goes the adage used
to describe why the supermarket segment is
seemingly recession-proof. This year, however,
many traditional supermarkets found they aren't
quite so impervious after all. It is the
discount food sellers that are prospering, and
as the largest supercenter operator in the
country, Wal-Mart is riding this wave, along
with limited assortment grocers like Aldi,
Save-A-Lot and Kroger's Food4Less.
Shoppers have displayed an increased propensity
for passing up national brands in favor of house
brands, so Wal-Mart relaunched its private-label
Great Value line. It also has undertaken
initiatives that appeal to new-found customers
during the current economic climate, as well as
to its traditional customer base. The company
does not want a replay of a few years ago, when
it tried and failed to attract more affluent
shoppers with merchandise that turned off its
core price-conscious customers.
How long will current shopping patterns
continue? “Noticeable changes in consumer
spending will take some time as the economy
continues to rebuild itself through the rest of
the year,” says NRF chief economist Rosalind
Wells. Such a forecast fits well with Wal-Mart's
strategy. “When economic conditions improve, we
believe customers who shop Wal-Mart today will
stay with us because of the business
improvements we're making and continue to make,”
says company CEO Mike Duke.
Kroger operates multiple grocery-selling
formats, including many that might fit the
supercenter description, though the company
eschews that term. It benefited greatly from the
high price of gasoline last year, which prompted
consumers to stock their pantries and buy
non-food items on the same shopping trip in
order to conserve fuel. Kroger is also
capitalizing on consumers who purchase house
brands, which accounted for 26 percent of its
grocery sales in 2008.
Though food-selling bolstered Costco's business
for much of 2008, the general merchandise side
has been a drag and will continue to be for much
of its current fiscal year, which ends August
30. In retrenching, Costco is closing its two
Costco Home stores (Kirkland, Wash., and Tempe,
Ariz.) devoted exclusively to home furnishings.
CVS Caremark's retail sales grew 8.7 percent
last year, bolstered by the October acquisition
of West Coast chain Longs Drug Stores. The
company is also exploring, and in some cases
employing, synergies available from the drug
store-pharmacy benefits management merger of two
years ago. Home Depot experienced an uptick in
performance this spring, but the dark days
experienced in 2008 are likely to continue
through much of the year and the company has cut
some unproductive operations.