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Retailers show substantial growth in IT
budgets and capital costs in 2008
Exclusive web-only article for October 2008
Janet Suleski and Fenella Sirkisoon
AMR Research
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Sponsored by
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Retailers participating in this year’s study
plan to spend 8 percent more in 2008 than in
2007 for their total IT budgets, which include
the line items of operational IT costs, IT
depreciation expense and total labor costs. This
translates into plans to spend approximately
1.62 percent of revenue on IT, up from the 1.5
percent that retailers indicated they spent in
2007.
Growth in IT capital costs are expected to jump
in 2008, with an average increase of 14 percent,
up significantly from the 3 percent increase
reported for 2007. Retailers expect to slow
investments in point-of-sale (POS) software as a
result of upgrades made in the last five years.
Spending on other store hardware such as kiosks,
digital signage and hand-held devices will
reinforce cross-channel merchandising efforts
and improve the shopper in-store experience.
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Continuing the shift toward packaged
applications, retailers increased their capital
budgets for software licenses by 76 percent over
2007
spending
levels. Retailers recognize that although they
may have completed important improvements to
core retail systems, they now need to shift
their attention and software budgets to new
areas in planning, e-commerce, and cross-channel
merchandise management.
Depreciation expenses are growing 7 percent
because of the sustained high level of capital
expenditures that began with double-digit
increases in 2004 and 2005.
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Packaged software licenses and maintenance
drive operational cost increases
The anticipated increase of 49 percent for
expensed software licenses and 19 percent for
software infrastructure outlays are driving an
11 percent increase in operational budgets in
2008.
As retailers shift from home-grown software to
packaged best-of-breed software, with the
infrastructure to tie the pieces together more
effectively, increased spending in these areas
offsets reduced spending in POS hardware leases
and maintenance.
Planned increases of 11 percent for headquarters
and software maintenance fees reflect the
ongoing care and feeding of systems, including
many of the applications retailers have
purchased over the last five years for which
they are now paying annual maintenance.
Anticipated operational expenses for
telecommunications and networking are increasing
in parallel with capital expenditure increases
in these areas. This is occurring as retailers
make progress on plans to centrally
manage an
ever-increasing number of store applications, a
trend we first noted three years ago in “The
21st Century Store Tech Trends Survey: Targeted
Investments to Enhance Customer Interactions.”
Retailers are shifting away from dial-up and
frame-relay connectivity toward T1 lines and DSL
as the economics of the newer technologies and
competition among providers make them more
affordable.
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Retailers invest in internal staff and pause
increases in outside labor spending
Retailers in our study intend to increase their
IT salary budgets by 9 percent, a substantially
larger increase than the 4 percent in 2007. IT
staff with skills in e-commerce, business
intelligence and wireless technology as applied
in the retail industry are limited in number and
come at a premium.
In addition, as retailers look to close
execution gaps at the core of their businesses
-- between headquarters’ plans and store-level
execution -- the use of RFID and other wireless
technologies to guide and track performance will
add to the search for skills (see “Bridging the
Merchandising and Store Operations Divide,”
for more).
Indeed, the demand for some of these
hard-to-find skill sets has led retailers to
increase their IT training budgets by 20 percent
in 2008.
Companies also increased the amount of
training, with 17 percent setting aside six to
10 days annually for training activities.
After two years of large increases in budgets
for expensed outside labor and consultants
(non-employee, offshore and onshore), retailers
now expect to flatten and even reduce
expenditures by an average of 3 percent in 2008,
as service providers lower rates on certain
kinds of IT work and rates in general become
more competitive.
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Retailers plan to increase the percentage of
outsourced IT work in data center operations by
21 percent in 2008. This is welcome news to the
many services firms that offer outsourcing in
this area and have recently turned their
attention to the retail industry as business
from other services sectors has dropped off.
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