Who’s Your Favorite?

From October 2008




 


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The Favorite 50 Online Retailers is a list of e-commerce websites as ranked by the consumers who use them.

Worthington, Ohio-based BIGresearch asked two open-ended, write-in questions about online shopping to a universe of 8,351 consumers:

What website do you shop at most often for apparel items?

What website do you shop at most often for non-apparel items?

No merchants’ names were listed or suggested. The final list was assembled by ranking online retailers in order of total mentions.

 

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