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Web-based system keeps businesses green by
watering less
From June 2008
By D. Gail Fleenor
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Sponsored by
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Effectively maintaining landscaping can be
problematic for retailers using typical
irrigation controllers. Little more than timers,
these regulators can overwater, leading to
higher utility costs and possible property
damage.
The WeatherTRAK ET Everywhere system schedules
irrigation based on individual landscaping needs
and weather conditions gathered wirelessly from
more than 17,000 weather stations. The system
saves money, keeps landscaping green and
supports the environment by reducing water
usage.
“Water has become the oil of the 21st century,”
says Chris Spain, CEO of HydroPoint Data
Systems, the Petaluma, Calif.-based maker of
WeatherTRAK.
Spain has visited a variety of customers, from
big-box retailers and shopping malls to
multi-family housing units, that were doing a
great job with efficiencies inside their
buildings while the landscaping irrigation was
largely ignored. He cites statistics showing
that 58 percent of all urban water use goes to
outdoor irrigation, with waste ranging from 30
to 300 percent.
“There is incredible waste and exposure to
liability,” he says. “When landscaping is
overwatered, it doesn’t just destroy your
property but also your neighbor’s. There is a
compounded effect. We provide an easy way to
monitor what can be a runaway expense item.”
Specific plants and trees on individual
properties are also taken into consideration by
WeatherTRAK, as is the infiltration rate of each
property. “We ask about the soil on each
property so that we will know the speed and
amount of water to apply to limit runoff,” Spain
says.
The web-based application can remotely manage
hundreds of properties across the country; data
is downloaded from more than 17,000 weather
stations to fine-tune irrigation timing. “On
sheer output of data, we are the third-largest
weather service,” Spain says. “We calculate down
to six miles for anywhere in the United States
to determine weather at a customer’s site. We
make sure that we understand the altitude,
elevation, hardscape, plantings and area
temperature through modeling of our client’s
properties.”
Over the next 12 months, the system will add
more dashboard alerts and alarms, as requested
by customers.
The network of WeatherTRAK subscribers has grown
from 145 in 2000 to 14,306 today. Last year,
13,000 WeatherTRAK subscribers saved 6.7 billion
gallons of |
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| water and 26.9 billion
watt-hours of power and reduced carbon
dioxide emissions by 36 million pounds –
the equivalent of planting nearly
752,000 trees. |
LEED certification
Spain points to Kohl’s, a WeatherTRAK customer,
and says that, in addition to reducing its water
bills, the company is “avoiding hardscape costs
such as resurfacing, avoiding plant replacement
and mold due to overwatering and receiving a
rapid payback and return on investment.”
After experiencing average per-store savings of
30 percent on water bills, Kohl’s now specifies
that all new stores use WeatherTRAK. The system
is expected to help Kohl’s earn the U.S. Green
Building Council’s Leadership in Energy and
Environmental Design (LEED) certification for 70
stores opening this year.
Jack in the Box restaurants reported water
savings of 47 percent within two months of
installing WeatherTRAK at its San Diego
headquarters.
Water authorities in several states, including
Arizona, California, Colorado, Nevada, Texas,
Utah and Washington, offer rebates for water
conservation programs: many WeatherTRAK
customers use those rebates to help fund the
installation.
“Companies don’t just save water, they actually
brand their company as a water hero,” Spain
says. “There is value in saving water. We find
that it is a win/win situation for businesses,
because using WeatherTRAK is the right thing to
do environmentally and the right business thing
to do.” |
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