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Last month a federal judge upheld a
regulation requiring chain restaurants with at
least 15 outlets nationwide to post calories on
menus and menu boards. The judge believes that
the regulation will help the city achieve its
goal of reducing obesity.
I disagree. Adults make decisions about what to
eat every day. Clearly, we don’t all make the
best decisions, but I don’t think that seeing
the caloric information alongside menu items
will hold the amount of sway officials are
hoping for. Their attempt to prompt change is
well-intentioned, but wedging legislation
between chain restaurants and waistlines isn’t
going to make a difference.
Like most decisions relating to health, a
resolution to change one’s diet is typically
fueled by something more weighty (pun intended)
than a city regulation. And, for those who have
specific nutritional needs, the number of
calories in a chicken sandwich is just one small
piece of the pie. What about sodium? Sugar?
Protein?
I really think it amounts to little more than
dieting by guilt. Will you choose the fried
chicken, mashed potatoes and biscuit for 900+
calories or opt for a grilled chicken salad at
less than 350 calories? If you’re standing in
front of the menu board, seeing the numbers in
black in white may make you think twice. But is
that really going to have a measurable effect on
the more than half of all New Yorkers who are
overweight or obese? More likely, they’ll finish
up the salad and make a beeline to the hot
pretzel vendor on the corner – who is exempt
from displaying calorie counts.
Which brings me to another point: it’s not fair
to single out chains. Should I assume that the
creamed spinach and twice-baked potato at
Frankie & Johnny’s are better for me because
this famous restaurant doesn’t need to provide
caloric chapter and verse? I can’t help but
think that this regulation could prompt
unintended consequences. We all know someone who
counts calories religiously: What happens if the
actual calorie count is higher than what was on
the menu board? Lawsuits are just waiting in the
wings.
What gets lost in the regulatory crockpot is
that chain restaurants have been providing
nutritional information in a variety of formats
for years — even via text messaging. Executives
at these companies are advocates for choice and
are going out of their way to provide
health-conscious consumers with options. If only
our regulators believed in personal
responsibility rather than dietary policing.
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