Smaller retailers find outsourcing can
satisfy their support requirements
From May 2008
By Craig Guillot
Sponsored by
As technology grows more advanced, so does
the need for tech support. From multi-national
retail companies with large internal technology
departments to single establishments with
nothing more than a desktop computer, tech
support is an important foundation for any
network.
As the U.S.-based sales and marketing subsidiary
of an Italian design furnishing manufacturer,
Kartell U.S. sells home furnishings in four
company-operated and two licensed stores,
grossing about $100 million annually. With only
20 employees nationwide, its operations are too
small to justify an internal IT department and
too scattered for a localized consultant to
handle.
Director of retail John Ryan says that Kartell
needed all of its locations to use the same
systems and to have real-time capabilities that
could keep accounting and inventory information
current with headquarters and the traveling
sales force.
Ryan was also seeking improvements in internal
communications and wanted a system that could be
strong and secure enough to protect valuable
data.
Like most retailers, “we have a lot of
information that is really valuable to us,” Ryan
says. “We’re not a big company, but we had
really outgrown the types of consulting firms
that we had been using.”
Since 2004, New York-based Sinu IT Service has
supported IT infrastructure with unlimited
support for a flat monthly fee. Without having
to invest a lot of capital in new equipment,
Kartell could use Sinu as its IT department and
upgrade as needed. From mobility solutions to
file-sharing, back-up and security, Sinu can
provide support remotely or in person. As a
result, Kartell has been able to focus more on
its core business and less on computer and
networking problems.
“It’s like having our own IT department,” Ryan
says. “Everyone has a much greater comfort level
with our technology and they feel supported.”
Previously, “the way that our locations used our
sales and distribution program was inefficient
and not too reliable. We had all feared the
technology before.”
Not size-dependent
David Owen, principal of Sinu, says that because
the company provides unlimited IT support for a
monthly fee, its unique business model creates a
vested interest in ensuring reliable networks
for its clients. Another advantage of using an
IT provider is that it can standardize programs
and applications across a wide network, whether
it is comprised of a dozen employees in a single
office or a retail company with thousands of
locations across the country.
Many consultants, Owen says, operate thusly:
“something breaks, they show up and fix it,
submit a bill, then leave and wait for something
to break again. We build systems that are stable
and robust because, if something breaks, we have
to pay for it.”
Some established systems, while fine for
large-scale operators, may be too complex for a
small organization like Kartell. Sinu worked
with the Italian retailer to create a solution
that was not only easier to use but more
cost-effective and less prone to problems.
“One of our philosophies is that whenever and
wherever possible, simplify, simplify,
simplify,” Owen says. “You don’t always need
fancy bells and whistles: what you need is a
solution that answers directly to your business
needs.”