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From March 2008
Complete merchandise visibility
“We have just complete visibility on the
styles that are selling,” Thom says. “We can see
everything that’s going on by location. We do a
lot of movement of goods in our arena. We have
the ability [to] get them in the right places.”
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Sponsored by
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Perlman describes retailing as “low-lying fruit” for sports franchises
that offers opportunities well beyond arena shops and kiosks. With
Connected Retailer’s mobile POS capabilities,
the Cavaliers will be able to market directly to
their ticket holders and fans at their seats or
in their skyboxes.
“We look at sports franchises and arenas
and stadiums as a tremendous opportunity
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you have a captive audience,” he says.
“They may see their team store as a
2,000-sq.-ft. shop, but we see their
50,000-seat stadium as a very big
store.” |
Thom also sees opportunity in mobile POS, where
retailing salespeople can take credit card
orders over hand-held devices and have
merchandise delivered directly to buyers. He
expects the Cavaliers to exploit that component
as it gets its footing with the new platform,
which launched last October.
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