From June
2007
STORES/BIGresearch survey participants were
invited to share their feelings about customer
service — or the perceived lack thereof. With
even the briefest glance at the following
remarks it’s painfully obvious that shoppers are
not happy with the way they’re being treated in
stores.
“It always feels like they are judging you the
minute you walk in . . . if you look as though
you don’t have money, they snub you.”
“Do they even realize they have customers?”
“I am appalled at their return policy . . . You
pay a 15 percent restocking fee if you return a
gift you don’t want.”
“The associates are rude. If you can somehow
prevail upon them to wait on you, you find out
that they cannot answer basic questions about
the merchandise. A tribe of monkeys would more
helpful and knowledgeable.”
“Young people have a tendency to ignore older
shoppers.”
“They seem to think it should be clear to
shoppers that they are far too busy talking to
one another to waste their time with customers.”
“They just don’t care. They will make you wait
in line ’til they are good and ready to come
check you out.”
“When you ask a salesperson about something,
they always say it isn’t their department.”
“Employees pawn you off on the next
unknowledgeable employee.”
“Their mental capacity is completely
flat-lined.”
“They’re miserable in all aspects of customer
service and if you get so fed up with it that
you walk out vowing never to return, corporate
will never know because their complaint process
requires an identifying number from a receipt. I
won’t pay to be mistreated like that.”
“In some stores it’s become a game of hide and
seek. Sometimes I feel like sending up smoke
signals or lighting up a strobe light to get
their attention.”
“They must have an affirmative action program to
employ zombies. I have experienced more
inconsistencies between posted prices and the
price that rings up at the register than in any
other chain.”
“They seem to only hire people that have just
taken their medication in the break room. Across
multiple states, I’ve never had a good
experience.”
“The sales associates take up the entire aisle
when they are restocking shelves and the
cashiers are too busy chatting with one another
to ring up a purchase quickly and efficiently. I
often feel that I should apologize to them for
interrupting their conversation.”
“Arrogant, unfriendly staff who would rather
kill their mothers than offer you service.”
“Generally, I feel as if my business is not
important to them. They never go the extra step
to make me feel important.”
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