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Clarity requires science, art and psychology

Nordstrom recently announced adjustments to its loyalty program; frequent shoppers are eligible for perks like custom shopping parties, in-store fashion shows and as much as $100 in complimentary alterations. Barnes & Noble unveiled temporary price cuts to its Nook tablets and e-readers for shoppers who buy either People magazine or New York Times Nook subscriptions. And Safeway, Kroger and Stop & Shop are hoping to offset rising food prices by providing gasoline discounts to their rewards members and personalized savings for loyal shoppers.
Also in this issue ...
Retail People: A&P and the Struggles of Small Business
Marc Levinson: Economist, historian, author
BIG Show Wrap-up: Record Crowds, Former President Clinton Mark 101st BIG Show
The NRF Annual Convention entered its second century by setting an attendance record and welcoming a former U.S. president for the first time in its history
Research: Rethinking Priorities
Consumers sustain careful spending habits
Research Sidebar: Plastic’s Comeback?
More promise for consumer credit market in 2012

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Technology will drive more personalized retail experiences to create customer loyalty and increase revenue. Interactive consumer-focused digital retail applications can enhance the shopping experience and customer interaction.

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Advancements in scanning technology that can read bar codes off of mobile phone displays provides retailers with a powerful touch point and a highly personal marketing channel for customers.

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Retailers utilizing a centralized cross-channel loyalty platform are reporting significant benefits, including a 20 percent increase in customer retention and a 15 percent increase in customer re-activations. In this Aberdeen white paper, you will learn how combining emerging loyalty technology, such as a mobile and social, with traditional enablers, such as a centralized loyalty platform and POS data capture, enables retailers to provide a truly cross-channel loyalty experience.
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Wednesday, February 15, 2012 - 11:14am ET | From Progressive Grocer
research report from Temkin Group, 2012 Temkin Experience Ratings, which rates the customer experience of 206 large companies across 18 industries, only eight companies provide excellent customer experience: Sam's Club, Publix, Starbucks, Subway, Chick-fil-A, Aldi, Winn-Dixie, H-E-B and credit unions.
Wednesday, February 15, 2012 - 11:13am ET | From Business Week - Daily Briefing
macy's, retailer
Macy's sued in January to stop New York-based Martha Stewart Living from executing an agreement to sell merchandise in J.C
Wednesday, February 15, 2012 - 10:57am ET | From The Wall Street Journal - Europe Edition
Wednesday, February 15, 2012 - 10:53am ET | From Bloomberg - Law
macy's, retailer
Macy's sued in January to stop New York-based Martha Stewart Living from executing an agreement to sell merchandise in J.C
Wednesday, February 15, 2012 - 10:51am ET | From Reuters.co.uk - Consumer Products & Retail
Feb 15 (Reuters) - Abercrombie & Fitch Co (ANF.N) expects its gross margins to recover "significantly" this fiscal year, helped by easing cotton costs and rising sales overseas, sending shares up more than 10 percent.
Wednesday, February 15, 2012 - 10:45am ET | From Orlando Business Journal
Winn-Dixie Stores Inc.
Wednesday, February 15, 2012 - 10:39am ET | From Canada.com
Target has chosen Starbucks as its coffee partner in Canada, and will include the specialty coffee retailer's outlets at most of its stores here, the mass merchant announced Wednesday.
Wednesday, February 15, 2012 - 10:32am ET | From Reuters - Economy
Tide Pods -- a single-dose, dissolvable packet of detergent, stain fighters and brighteners -- were expected on store shelves in August 2011, but are just now appearing at retailers such as Wal-Mart Stores Inc.
More from the February 2012 issue ...

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